If you missed Part 1 of the Longest To-Do List in the World, you can read it here.
Yesterday’s Marketing To-Do list clearly wasn’t long enough. So let’s add some more items to it – again, in no particular order of importance.
As well as setting up various social media channels, there’s also a lot to do to start getting the word out about this new website. But even before that, I need to update my own social media information – no small undertaking when it comes to getting it right on a site such as LinkedIn.
Marketing To-Do List (Part 2)
• Update LinkedIn profile
• Update Facebook profile
• Update Twitter profile
• Update Pinterest profile
• Update Instagram profile
• Add social links to website
• Set up social media management tools
• Set up tool for tracking brand mentions
• Set up graphics tools in the cloud
• Set up URL shortener
• Set up safe commenting for blog posts
• Set up chat app and customer/client help-desk
• Set up project management program to keep track of everything
• Decide on a social media strategy (one small line item, but it holds the keys to the kingdom)
• Make a list of relevant Facebook groups
• Join relevant Facebook groups
• Start participating in Facebook groups
• Remove non-relevant Facebook groups
• Start spreadsheet of Facebook groups which allow promotions
• Post on Facebook timeline
• Make a list of relevant LinkedIn groups
• Join LinkedIn groups
• Start participating in LinkedIn groups
• Reach out to relevant companies and individuals on LinkedIn
• Find relevant Pinterest boards
• Discover relevant Twitter leaders to follow
• Search for relevant Instagram accounts to follow
• Announce new website to friends, family and business associates
• Ask contacts to post announcement on their social media
• Schedule monthly social media editorial calendar
• Track competitors
• Compile a list of websites for cooperation
• Set up and track marketing analytics
The list above isn’t organized yet, and it’s still just the tip of the iceberg.
I’m going to focus on two channels to start with: Facebook and LinkedIn. That’s where I think my potential target markets hang out. I’ll add Twitter right after that, if only because it’s the most time-efficient for me to use on my phone. I can write quick tweets when I’m out and about.
But wait a minute. If I’m doing all this, when on earth am I going to have time to actually research and write blog posts? How am I going to get everything done? And let’s not forget that there are a lot more website pages in the pipeline which won’t write themselves.
Just about everyone I know feels the same way about marketing their business. There’s an insane amount to do, and not enough time to do it.
So maybe I just won’t bother?
Resistance and reluctance are, apparently, here to stay. I just have to accept that, and work through the overwhelm. It’s clear that I’m going to need solutions to help me budget my time and keep me on track.
Running a business means constantly finding solutions to problems.
Gotta get stuff done. Just gotta. I’m writing this while a fabulous piece of software I discovered is running in the background. It’s called Freedom.to and it really does give me the freedom to do nothing else but what I’m supposed to be doing – in this case, writing, editing and uploading this post.
You can try it for free, and if you like it, you’ll pay less than $2 a month for the pleasure of having it tell you to stop procrastinating and get back to work.
Freedom.to works by blocking websites, apps and the entire Internet if I choose to do that. I made a list of distracting websites and now it blocks all of them for the amount of time I specify. Freedom.to is fast becoming my best friend in the office. Now I’m getting stuff done.
What’s on your to-do list? Do tell.