Are you drowning in marketing decisions?
Scroll down for practical, step-by-step solutions for reluctant marketers who want measurable business results.
Practical Marketing Help for Reluctant Marketers
No Hype. No Fluff. No Nonsense.
Step 1
Ask Savvy Questions
Learn how to ask the right marketing questions for your specific business. When you ask smart questions, you'll get answers you can use.
Step 2
Get Clear Answers
Get answers which are easy to understand, practical and actionable. The kind of answers which make sense for your business.
Step 3
Achieve Real Results
Check your marketing numbers to make sure your marketing is bringing you the best results. Evaluate, adjust and do more of what's working.
How to Start Marketing Your Business on a Zero Budget
If you’ve got a great product or service but your budget is basically “hope”—here’s how to start getting the word out without spending anything but time. Tell Your Story Out Loud Before you even think about social media, branding, or massive content creation, do this: Tell 10 people what you do. Friends. Family. Your old
Marketing on a Shoestring Budget: A Guide for Reluctant Marketers
If your marketing is stuck because you can’t decide where to spend your almost non-existent marketing budget, we have some ideas for you. First of all know this: you’re in good company. Many, if not most small businesses have limited marketing budgets, and deciding how to make the most of those meagre budgets is a
How to Figure Out Your Marketing Budget: First Steps
There’s no such thing as a magic formula for working out your marketing budget. If you do a search for marketing budget online you’ll find a lot of different ideas about how to figure it out: everything from a percentage of sales (and the actual percentage recommended varies wildly) to a percentage increase on last year’s marketing
Smart Marketing: Differentiate Your Product
You really can differentiate almost any product. Even something as ostensibly ordinary as a bag of sugar or a pair of knitting needles. A watermelon is a watermelon is a watermelon. Or is it? If you’re in the market to buy a water melon (or any other commodity-type purchase) how do you decide where to
Let the Number Crunching Begin
Alright, so marketing statistics isn’t the most appetizing of topics. But it’s one of the most sustaining for your business. If I told you that a little bit of number crunching could lead you to mouth-watering cost reductions you’d listen up, right? So let me ask you these questions: How many new leads have you
The Most Important Word for Reluctant Marketers
I doubt you’ll guess what my favorite marketing word is. In fact, it’s not a word that’s specific to marketing, or even to business in general. It’s not professional jargon and it only has three letters. And no, it isn’t YES. Try these sentences on for size: 1) I don’t know how to write good
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Are you drowning in marketing decisions?
You need practical, step-by-step solutions for reluctant marketers who want measurable business results.