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	<title>Debbie &#8211; Reluctant Marketers</title>
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	<title>Debbie &#8211; Reluctant Marketers</title>
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		<title>How to Start Marketing Your Business on a Zero Budget</title>
		<link>https://reluctantmarketers.com/how-to-start-marketing-your-business-on-a-zero-budget/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Thu, 14 Aug 2025 09:20:40 +0000</pubDate>
				<category><![CDATA[Marketing Tactics]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501196</guid>

					<description><![CDATA[If you’ve got a great product or service but your budget is basically “hope”—here’s how to start getting the word out without spending anything but time. Tell Your Story Out Loud Before you even think about social media, branding, or massive content creation, do this: Tell 10 people what you do. Friends. Family. Your old [&#8230;]]]></description>
		
		
		
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		<title>Marketing on a Shoestring Budget: A Guide for Reluctant Marketers</title>
		<link>https://reluctantmarketers.com/marketing-on-a-shoestring-budget-a-guide-for-reluctant-marketers/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Tue, 12 Aug 2025 21:52:47 +0000</pubDate>
				<category><![CDATA[Marketing Tactics]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501185</guid>

					<description><![CDATA[If your marketing is stuck because you can’t decide where to spend your almost non-existent marketing budget, we have some ideas for you. First of all know this: you’re in good company. Many, if not most small businesses have limited marketing budgets, and deciding how to make the most of those meagre budgets is a [&#8230;]]]></description>
		
		
		
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		<title>How to Figure Out Your Marketing Budget: First Steps</title>
		<link>https://reluctantmarketers.com/how-to-figure-out-your-marketing-budget-first-steps/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 06:24:55 +0000</pubDate>
				<category><![CDATA[Number Crunching]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501179</guid>

					<description><![CDATA[There’s no such thing as a magic formula for working out your marketing budget. If you do a search for marketing budget online you’ll find a lot of different ideas about how to figure it out: everything from a percentage of sales (and the actual percentage recommended varies wildly) to a percentage increase on last year’s marketing [&#8230;]]]></description>
		
		
		
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		<title>Smart Marketing: Differentiate Your Product</title>
		<link>https://reluctantmarketers.com/smart-marketing-differentiate-your-product/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Sun, 13 Jul 2025 13:23:59 +0000</pubDate>
				<category><![CDATA[Competitors]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501175</guid>

					<description><![CDATA[You really can differentiate almost any product. Even something as ostensibly ordinary as a bag of sugar or a pair of knitting needles. A watermelon is a watermelon is a watermelon. Or is it? If you’re in the market to buy a water melon (or any other commodity-type purchase) how do you decide where to [&#8230;]]]></description>
		
		
		
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		<title>Let the Number Crunching Begin</title>
		<link>https://reluctantmarketers.com/let-the-number-crunching-begin-2/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Wed, 09 Jul 2025 09:23:13 +0000</pubDate>
				<category><![CDATA[Number Crunching]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501172</guid>

					<description><![CDATA[Alright, so marketing statistics isn’t the most appetizing of topics. But it’s one of the most sustaining for your business. If I told you that a little bit of number crunching could lead you to mouth-watering cost reductions you’d listen up, right? So let me ask you these questions: How many new leads have you [&#8230;]]]></description>
		
		
		
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		<title>The Most Important Word for Reluctant Marketers</title>
		<link>https://reluctantmarketers.com/the-most-important-word-for-reluctant-marketers/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Mon, 07 Jul 2025 21:13:52 +0000</pubDate>
				<category><![CDATA[Marketing Mindset]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501168</guid>

					<description><![CDATA[I doubt you’ll guess what my favorite marketing word is. In fact, it’s not a word that’s specific to marketing, or even to business in general. It’s not professional jargon and it only has three letters. And no, it isn’t YES. Try these sentences on for size: 1) I don’t know how to write good [&#8230;]]]></description>
		
		
		
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		<title>Customer Profiles for Increased Profits</title>
		<link>https://reluctantmarketers.com/customer-profiles-for-increased-profits/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Mon, 07 Jul 2025 20:04:50 +0000</pubDate>
				<category><![CDATA[Marketing Strategy]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501165</guid>

					<description><![CDATA[If you know your customer profiles you can make more money from your customers? Oh really? Well, actually, yes, it’s true. But right now, to most small business owners, I’ll wager that the very idea of a customer profile is as clear as mud. It’s just one of those lovely marketing jargon phrases that people [&#8230;]]]></description>
		
		
		
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		<title>First Impressions for Customer Loyalty: A Win and a Fail</title>
		<link>https://reluctantmarketers.com/first-impressions-for-customer-loyalty-a-win-and-a-fail/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Wed, 02 Jul 2025 05:06:44 +0000</pubDate>
				<category><![CDATA[Customer Service]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501159</guid>

					<description><![CDATA[While strolling around a large and bustling food market, I was treated to a real insight on how to build customer loyalty. At the bottom end of the market was a halva store selling endless varieties of this delicious Middle Eastern sweet treat. The owner was standing outside his stall handing out free coffee-flavored tasters [&#8230;]]]></description>
		
		
		
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		<title>The Marketing Power of Saying Thank You</title>
		<link>https://reluctantmarketers.com/the-marketing-power-of-saying-thank-you/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Tue, 01 Jul 2025 07:51:08 +0000</pubDate>
				<category><![CDATA[Marketing Tactics]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501156</guid>

					<description><![CDATA[Saying “thank you” isn’t just good manners. It’s actually an incredibly powerful marketing tactic. Take this small example: I was talking to a friend of mine this morning about her recent hospital experience. The small details of her stay impressed her – the way the nurses always introduced themselves at the beginning of a shift, [&#8230;]]]></description>
		
		
		
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		<title>How to Blow Your One Chance: A Real-Life Lesson in Customer Care Failure</title>
		<link>https://reluctantmarketers.com/how-to-blow-your-one-chance-a-real-life-lesson-in-customer-care-failure/</link>
		
		<dc:creator><![CDATA[Debbie]]></dc:creator>
		<pubDate>Sat, 28 Jun 2025 22:17:20 +0000</pubDate>
				<category><![CDATA[Customer Service]]></category>
		<guid isPermaLink="false">https://reluctantmarketers.com/?p=501152</guid>

					<description><![CDATA[This is the sad and sorry tale of a missed marketing opportunity. It’s the price to be paid for over-confidence and for the lack of attention to details that really do matter. It’s the story of a new client, interested in becoming a regular customer, who will now go elsewhere. The new client was me. I [&#8230;]]]></description>
		
		
		
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